Are you starting out in a sales career? If you have any serious desire to forge a career in the sales industry then you will need to become proficient in cold calling. Many people dislike this. It is considered offensive to many. The fact remains that many organizations build their business by using this technique. It is a difficult process but it can work if you become proficient at it. You will need skill to excel. If you are unfamiliar with the process you can rely on training to help you learn the ropes. Eventually experience will make you better at it