Since I spend a great deal of time on the internet, it is easy for me to type into a search engine whatever I am looking for. It is still convenient to search the yellow and white pages, when you are looking for local chains. For example, I can go to the internet and type in womens lingerie store listings and a national directory will appear. However, if I grab the yellow pages, I'm going to get the local womens lingerie store listings only. And this is all I need. I don't want to be overwhelmed. We look for convenience and ways to save time.